10 benefits of a B2B eCommerce website

With digital experience expectations at an all-time high, here are ten major advantages of developing and maintaining a full B2B eCommerce website for your firm.

Our personal shopping experiences have affected our expectations for business-to-business purchasing transactions. In their personal lives, consumers have grown accustomed to frictionless, Amazon-like buying experiences. According to a Forrester report conducted in 2018, B2B buyer interest in digital ordering tools is expanding. Purchasing through a website is more convenient for more than 70% of B-2-B buyers than purchasing from a salesperson.

Some manufacturers and distributors are panicking as consumer expectations for strong digital experiences rise. The majority of companies understand that to survive, they must have a more strong digital commerce offering.

Increased expectations for great digital experiences are prompting some manufacturers and distributors to worry. Most of them understand that to survive, businesses must have a more strong digital commerce offering.

Though B2B purchasers’ expectations have been influenced by their personal purchasing experiences, there are significant differences between B2B and B2C e-commerce that businesses must grasp if they are to thrive. B2C eCommerce is all about increasing sales. Though business-to-business e-commerce generates cash, it is also about making your employees and customers more efficient.

The following are ten advantages of a branded ecommerce site with a B2B engine:

Multi-location capabilities

While understanding that today’s buying habits are primarily non-linear, it is critical to give your consumers an omnichannel experience via a B2B eCommerce platform. B2B purchasers typically travel from one device to another and across various platforms as they look for the items they want.

With the correct B2B eCommerce platform, you can easily launch channel-specific or co-branded eCommerce sites. This feature enables you to establish co-branded websites or microsites for each of your distributors or major clients, as well as sites that cater to a specific foreign audience by displaying material in different languages or currencies.

Increased efficiency and productivity

Ecommerce delivers significant savings for B2B enterprises through connectivity with ERP and other back-end business platforms. Because clients may buy online at their leisure, businesses can focus on providing true customer care rather than merely taking orders.

Furthermore, automated ordering and procedures reduce the need to modify data in disparate systems, lowering the likelihood of mistakes. This improves shipping process efficiency and enhances order throughput.

Scalability

By introducing new sales channels and consistently reaching new market segments, a successful B2B eCommerce digital experience platform will help your firm effortlessly develop and scale to satisfy market demand and client demands.

You can give value and adapt fast to market developments by generating and testing interesting content for your targeted B2B buyers. You may also dramatically boost your marketing and merchandising skills by implementing extendable B2B eCommerce cloud solutions.

increased brand recognition

A B2B eCommerce platform gives your company an internet presence, providing you control over your brand. This enables you to market, expand, and build your brand both locally and globally.

While other external B2B market channels may provide extra brand recognition benefits, your branded eCommerce website is the primary marketing instrument for maintaining a consistent online presence and exposure.

Creating SEO-friendly content for your eCommerce site is a quick approach to boost your site’s search engine rating and increase the probability that your target audience will recognize you.

More clients

A B2B eCommerce site with public-facing catalog pages is an effective strategy for attracting new B2B clients. Your future customers will not only prefer to purchase online but will also require it. Manufacturers and distributors may use search engines to connect with B2B buyers who go online to compare products and find the lowest rates. You may attract new visitors and turn them into buyers by creating a flexible B2B eCommerce site with strong SEO-friendly content.

Better Sales

A B2B eCommerce site not only allows you to reach out to new clients but also makes it simple to establish an automatic cross-sell and upsell suggestion program. You may boost sales by making relevant suggestions to clients on the site and urging them to buy similar things or items with additional features and functions.

A well-designed eCommerce platform gives your consumers the relevant information, making the ordering process easier. Furthermore, by enabling self-service, B2B e-commerce websites enable clients to simply order or repurchase based on prior transactions, including negotiated rates and individualized preferences. This enhances not just sales but also average order values.

Customer-focused experience

Amazon.com is the gold standard for offering an amazing ecommerce experience, and today’s online buyer expects an Amazon-like experience whether purchasing for business or pleasure. While there are differences in the experiences of retail shoppers and B2B buyers, B2B organisations must still use intuitive design, rich content, and interactive functionality in their websites, such as product recommendations and trends based on previous searches, merchandise based on holidays or themes, and easy access to past orders, account settings, profile, and Wishlists.

Excellent client service

Ecommerce offers B2B firms an incredible chance to strengthen their customer service activities. Customers’ accounts, orders, history, and tracking information may be accessed through self-service portals on eCommerce sites. A comprehensive eCommerce site may show customer-specific items, services, and pricing depending on client login credentials by integrating with an organization’s ERP system.

Analytical ability

B2B eCommerce is an ideal platform for businesses to implement thorough analytics campaigns. Organizations may quickly assess and evaluate marketing campaigns, sales performance, product mix, inventory turns, customer sales effectiveness, and customer engagement with the help of eCommerce. Although Google Analytics provides e-commerce monitoring, combining analytics with your ERP provides far more relevant data with actionable insights.

Enhanced sales involvement

The start of a complete eCommerce operation will also aid your physical sales force. While traveling or working remotely, a B2B eCommerce site or portal will increase your sales teams’ access to client orders, prices, and history.

You can synchronize data across your eCommerce channels and deliver precise updates to your customers with automatic inventory management and order monitoring. This is a tried-and-true method for increasing transparency, ensuring speedier delivery, and improving customer satisfaction.

Conclusion

The need for business-to-business apps is increasing. If your company is B2B, you should consider developing a mobile app to keep ahead of the competition.

Our professional development and design team has decades of combined expertise in producing apps for corporate users. We can develop any sort of functionality you require depending on your company objectives and aspirations.

We’ll also assist you in getting your app to market quickly so you can get a quicker return on your investment. To discover more, schedule a free consultation.